Ines BabićGraphic Designer

Group project, Academy of Applied Arts Rijeka · 2021

rinchica

Branding, packaging and a 19-second 3D-animated commercial for rinchica, a fictional brand of digital, colour-changing jewellery.

The brief

A group project from December 2021: invent a product and build a small brand around it. rinchica is a fictional line of digital jewellery, a necklace and a pair of earrings with screens that change colour and pattern, sold under the tagline “Par koji se prilagođava tebi” (a pair that adapts to you).

The approach

The identity is quiet so the product can be loud: a lowercase rounded wordmark, white drawer boxes with a single gradient window and a coloured pull tab per product, and a lot of empty space. The commercial keeps the same restraint. Black glossy pendants swing and rotate on pins against pale pink for most of the 19 seconds, the tagline appears alone on the screen, and only in the last shot do the earrings light up with moving colour next to the logo. The animation was rendered in 3D from untextured passes and cut together in Premiere.

The outcome

Wordmark, packaging mockups and a finished commercial with sound, presented as one system: the same pink and gradient language in the box windows, the screens of the jewellery and the film.

The commercial, 19 seconds, with sound.
The rinchica wordmark and two white drawer boxes, one with a teal window and pull tab for the digital necklace, one with a purple gradient window for the digital earrings
Packaging: drawer boxes with a gradient window for each product.
Still from the commercial: a single dark rectangular pendant hangs on a thin cord against a pale pink background
Still from the commercial: the tagline par koji se prilagođava tebi in thin light purple letters on pale pink
"A pair that adapts to you."
Final frame of the commercial: two earrings with glowing animated patterns hang on pins next to the white rinchica wordmark on a pink gradient
The earrings switch on: the screens show moving colour.