Bachelor thesis, Academy of Applied Arts Rijeka · 2021
Motion posters for Korean films
Three flat-vector motion posters for Parasite, Train to Busan and Tunnel, each built around a small motif from the film and animated in a loop.
The brief
The bachelor thesis (June 2021, mentor Marko Koržinek) took the motion poster, a film poster with one small part in constant motion, as its subject, and applied it to three Korean films of different genres: the thriller Parasite, the zombie film Train to Busan and the survival drama Tunnel. The three had to read as one series, and each animated poster had to work as a still as well, so the moving element could never be something the static version lacks.
The approach
Each poster is built around a motif that runs through the film but is not its main subject: the staircases of Parasite, the deer and the train from the opening of Train to Busan, and the toy bear glued to the dashboard in Tunnel. The colour of each poster was picked from a compressed image of the whole film, three colours per poster. The animation is frame-by-frame in a flat vector style: a figure walking down the stairs (twenty drawn frames, repeated across the maze), a deer that turns its head, flicks an ear and its tail while smoke drifts and a train crosses the background, and a bear that sways as street lamps slide past. Titles and credits are set in Franklin Gothic Heavy and Book in the upper part of the poster, leaving the lower part for the animation.
The outcome
Three still posters and three looping animated posters at 2160 x 3840 px, sized to play on the vertical screen at the Academy.
