Cres Tourist Board (Turistička zajednica Grada Cresa) · 2022
Grad Cres logo redesign
The historic coat of arms of the Town of Cres redrawn as a flat blue lion mark with a Poppins wordmark, the concept the town uses today.
The brief
The Town of Cres, on the island of Cres, used its historic coat of arms, a yellow rampant lion on a blue shield, as its everyday logo. The task was to redesign it into a mark that works at small sizes, in one colour and on screens, without losing the lion that people on the island recognise.
The approach
The lion was redrawn on a grid as a single flat shape with no outline, keeping its pose, the raised paws and the curled tail, and reduced to blue and white, with a small red tongue as the only accent. “Grad Cres” is set in Poppins, a geometric sans whose round forms match the curves of the lion, and the mark is presented in positive and negative versions and applied to a wall sign, a banner, T-shirts, a car, stationery, the website and postcards.
The outcome
The concept became the logo the Town of Cres uses today. The presentation shows the full path from the coat of arms to the finished mark, so the client could see what was kept and why.
