Skoblar Foto Studio · 2021
Skoblar Foto Studio
A visual identity for a photo studio: a monogram made from a strip of film, carried across stationery, packaging and merchandise.
The brief
A photo studio needed an identity that would look at home on a business card, a print folder and a USB stick handed to clients.
The approach
The mark is a single letter S drawn as a strip of film, with sprocket holes on the inside of the curve. It works as a solid black mark, as a light watermark on paper, and in white on dark packaging. A classic serif wordmark keeps the whole system quiet and timeless.
The outcome
Letterhead, invoices, business cards, lens cloths, drawstring pouches, bags, print folders and USB packaging, all from one mark and two colours.
