Ines BabićGraphic Designer

Skoblar Foto Studio, Rijeka · 2021

Skoblar Foto Studio

A visual identity for a photo studio in Rijeka: an S monogram made from a curled strip of film, documented in a brand manual and carried across stationery, packaging and merchandise.

Two stacks of white business cards on a light surface: the front with the black film-strip S monogram, Skoblar Foto studio and the contact details of Corina Skoblar, the back with the monogram and studio name alone

The brief

Skoblar Foto Studio, a photo studio in Rijeka run by Corina Skoblar, needed an identity that would look at home on a business card, an album cover and a USB stick handed to clients, with a manual so the studio could keep applying it consistently.

The approach

The mark started with a real strip of negative film curled into the shape of an S on the desk. The sketches moved through ribbon, lens and CS monogram ideas before settling on that curled film strip, with sprocket holes running along the inside of the curve. It works as a solid black mark, as a pale grey watermark on paper and bags, and in white on dark packaging. The name is set in the serif Fontin, with Croissant One as a secondary face, and the palette is a single rich black with its grey tints.

The outcome

A 17-page A3 brand manual covers the construction grid, clear space, positive and negative versions, minimum size, backgrounds, colour, typography and the office stationery. The identity was applied to business cards, letterhead and envelope, photo album covers, USB sticks, a lens pouch and cleaning cloth, and a carrier bag.

Brand manual page titled Logotip showing the Skoblar Foto studio logo, a black S drawn as a curling strip of film with sprocket holes, next to the same logo on a construction grid
The logo and its construction grid, from the brand manual.
Brand manual page showing the logo in positive, black on a white square, and in negative, white on a black square
Positive and negative versions.
Brand manual page titled Boja znaka with a large black square, a strip of grey tints and the values CMYK 75 70 70 100, Pantone Black 6 C, RGB 0 0 0
One colour: a rich black, with grey tints for watermarks.
Brand manual page titled Tipografija showing the typeface Fontin in regular, italic and bold with the full alphabet including Croatian letters and numerals
Typography: Fontin for the name, Croissant One as the secondary face.
Two white photo album covers with the black film-strip monogram and Skoblar Foto studio lying on a rough white plaster surface
Black and white USB sticks with matching caps, printed with Skoblar Foto studio, the S monogram and the studio web address
Black drawstring lens pouch with the white monogram and studio name, standing on a white chair
Folded light grey lens-cleaning cloth with zigzag edges and the black monogram and studio name
White plastic carrier bag with a large pale grey film-strip S across the front and a small address line at the bottom
Scanned sheet of pencil sketches exploring S and CS monograms, some drawn as ribbons, film strips and lens shapes, labelled Corina Skoblar
Process: the first sketch sheet. The mark started from a real strip of negative film bent into an S on the desk.