Ines BabićGraphic Designer

Athletics club, commercial project · 2022

Athletics club

Commercial photography for an athletics club: sprint starts, strides and shadows on a red track in hard sun.

Athlete in a turquoise and yellow club shirt crouched in a sprint start on a red running track, head down

The brief

Photography for an athletics club’s promotional material, shot on the club’s own track.

The approach

Hard midday sun, normally something to avoid, became the idea: tight crops on the start blocks and strides, with the athletes’ shadows on the red tartan doing as much work as the athletes.